Functional Chat Threads
Mixed-methods approach to deliver innovative designs that appeal to tech savvy teens and young adults
Kemar A. R. Taylor
usability testing
concept testing
Project Overview
In response to user needs and data science findings, our product team is prioritizing efforts to enhance our messaging product. Our goal is to provide a more private and expressive environment, addressing needs and preferences of our teen and young adult users to boost satisfaction levels.
Client / Project Team
Messenger & Instagram / Expression
Year
2022
Keywords
Mobile App Design, Social Messaging, Conversion Optimization, User Research, User Experience Design