Functional Chat Threads

Mixed-methods approach to deliver innovative designs that appeal to tech savvy teens and young adults

Kemar A. R. Taylor

usability testing

concept testing

Project Overview
In response to user needs and data science findings, our product team is prioritizing efforts to enhance our messaging product. Our goal is to provide a more private and expressive environment, addressing needs and preferences of our teen and young adult users to boost satisfaction levels.

Client / Project Team
Messenger & Instagram / Expression

Year
2022

Keywords
Mobile App Design, Social Messaging, Conversion Optimization, User Research, User Experience Design